Belcampo Meat Co.

"The Best Meat, Naturally", Belcampo's tagline says it all. This is a company that does it right: they raise their own animals, slaughter them in their own facility, and sell them in their own butcher shops and restaurants, using the best possible practices available at every step. The design challenge for r.vH was to visually represent these principles in a way that expressed the heritage and traditional organic practices but presented to a savvy contemporary customer.

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